DIGITAL MEDIA & TECHNOLOGY CONFERENCE
Born Digital:Unraveling the New Age of Media & Entertainment Consumers
Friday October 27, 2017
11 am - 4 pm
11 am - 4 pm
Arrival and Registration
>Play Talks: Unraveling the new age of media & entertainment consumers
AI at >Play: The impact of machine learning and the importance of data strategy
Lunch and Networking
>Play Off: Coopetition in Media & Entertainment
Manuel Bronstein, VP of Product Management at Youtube
Steve Weinstein, President and CEO at MovieLabs (R&D arm of 6 major Hollywood studios)
Roopesh Varier, Vice President, Data Science & Analytics, Roku Inc.
Chris Becherer, Former VP of Product, Pandora
Chris Carvalho, Former COO of Kabam
David Anderman, Chief Business Officer and Advisor at Jaunt VR
Greg LaBlanc, UC Berkeley Faculty in Finance, Strategy, and Law
Mark Coopersmith, UC Berkeley Faculty in Entrepreneurship & Innovation
>Play Talk: Unraveling the New Age of Media & Entertainment Consumers
Digital technologies have fundamentally transformed consumers. The new age consumer desires a larger variety of original, personalized content, which is available to her on-demand. The manner and modes of consumption have diversified dramatically. Traditional programming will give way to new social media and mobile platforms, as well as the allure of AR/VR. Digital technologies are the core of this disruption across the value chain in content creation, distribution, marketing and monetization. In this session, we will hear from industry leaders about the macro trends, the consumers, products and the societal goals of businesses as they strive to stay ahead in this new age of digital media & entertainment.
>Play Off: Innovation & Coopetition in Media & Entertainment
In this new era of emerging platforms, OTT content and digital targeting, traditional media and entertainment companies cannot rely solely on their historical bases of advantage, such as scale and relationships, to remain relevant. To avoid becoming victims, they need to be the creators of disruption. To make changes in their growth trajectories and business portfolios, in addition to internal innovation, they need to engage in M&A, partnerships, and other external moves that integrate them into a wider innovation ecosystem.
AI at >Play: Impact of Machine Learning and Data Strategy in Media & Entertainment
A multitude of delivery channels and the option of on-demand access has significantly increased the complexity of delivering the right content, to the right consumer, at the right time and place. Only companies that understand and address consumer preferences much more effectively will outlast its competition. Sophisticated machine learning on rich user data will be the competitive edge. The implications for the industry comes inherently from the companies driving AI – Amazon, Apple, Google and Microsoft. All four have major investments in media and entertainment.
The Berkeley-Haas Andersen Auditorium is located on the Berkeley-Haas campus in Berkeley.
By BART: Nearest BART stop is the Downtown Berkeley BART Station. From the BART station you can take the bus or walk (about 1 mile).
By BUS: The AC Transit bus lines with the closest stops are 51B on either College Avenue or Bancroft Way.